Hair and make-up: Amanda Galloway 


Nikki Weaver

Author : Nikki Weaver @njewingauthor


Batyr Donation Page


Photo: Steph Audino from Cin Cin Creative // Hair and make-up: Amanda Galloway



In the vibrant tapestry of life, some figures stand out with a unique radiance, radiating an aura of inspiration and leadership. Today, we dive into the fascinating world of Nikki Weaver, the distinguished Ms Fremantle Galaxy 2024, branding expert and author born in the captivating land of Australia.

Nikki Weaver embodies the power and grace of the modern woman, a fearless leader whose path to success is paved with determination, passion and unwavering self-confidence. Her voice resonates as an echo of change in the business landscape, where her keen insight and innovative vision have made her an influential figure in the world of branding.

As a native Australian author, Nikki weaves stories that captivate the heart and mind, inspiring others to reach new heights and pursue their dreams with courage and conviction. Her ability to combine creativity with strategy has left an indelible mark on the industry, establishing her as an authority in her field.

In this exclusive interview, we’ll explore the intricate nuances of Nikki Weaver’s life and career, from her humble beginnings to her rise as a leading figure in the world of branding and writing. We’ll discover the challenges she’s faced, the triumphs she’s celebrated and the lessons she’s learned on her journey to success.

Prepare to be inspired and empowered as we dive into the story of leadership and excellence of Nikki Weaver, a true luminary in the Australian firmament and beyond.



Pink dress photo: Steph Audino from Cin Cin Creative
Hair and make-up for all pics: Amanda Galloway


Sam De Souza Photography //  Hair and make-up: Amanda Galloway


1.- Nikki, tell me about the city where you were born and raised.,What do you like about your hometown?

I was born and raised in Fremantle, Western Australia. It’s a coastal town on the West Coast of Australia and, although it’s much busier these days, it was pretty much just a big beach town when I was growing up. Perth is the most isolated city in the world, so back in the 80’s and 90’s there wasn’t much to do here besides outdoor activities, but that’s part of what I loved about growing up here! We have some of the best beaches in the world, so it was pretty great being able to walk or ride down to Cottesloe Beach and spend the day on the white sand, dipping in and out of the turquoise ocean.


2.- What are your hobbies? What makes you laugh a lot or does it give you a lot of joy?

I have ADHD so my hobbies are many! Creatively speaking, writing, painting, photography, hosting my podcast, drawing, singing and I also make grazing boards. In terms of laughter, my son makes me laugh a lot. He’s grown into quite the comedian, and he loves entertaining people with his fantastic sense of humour. We both find a lot of joy in hanging out and playing laser tag, mini-golf, escape rooms, bowling and playing at the old-school arcade near us.


3.- International branding expert, founder of Brand Artisans Australia with more than 10 years of experience accompanying companies and entrepreneurs. How was this initiative to grow with women entrepreneurs and their brands, developing their virtues and talents, born?

After spending over twenty years in a very male-driven industry, with very loose morals and ethics when it came to clients and staff. I felt like something needed to change. Women in particular, were crying out for an alternative agency with a heart-led approach that focused on authentic branding rather than old-school sales tactics. My philospohy is that if you notice a gap, it’s your role to fill it, so that’s what I did!


4.- What do you think is the main mistake or false expectation of an entrepreneur?

That they can do it all on their own!!! I think we all set-out believing we can build a business by ourselves but the best investment you can make when starting out, is hiring a trustworthy team of experts to consult with. Even if it’s just having a business coach or mentor – someone in the right mindset and the skills to advise and brainstorm. Or a VA who can pick up your socials or any Jobs that distract you from actually building your business.


5.- What is the most important step to start a business well? What is the most difficult habit for an entrepreneur to develop?

Plan your days, Schedule down-time and surround yourself with the right people!

Starting and building a business is hard, and a lot of people Will try to deter you. Be very selective about who you spend your time with. Build a tribe of business-minded folks who inspire and encourage you, and minimise your time with people who drag you down or give you all the reasons you might fail.


6.- Writer, author. Nikki, how and when was your passion for literature and storytelling born?

I’ve been a story-teller my whole life. When I was a kid, I wrote poems, songs and screenplays. Then when I went to Uni I wrote and directed short films and worked at a radio station. It wasn’t until my twenties when I started writing books, but it was such a natural progression. It began as some random scenes and then as I had a few interesting experiences in my life, it became a bit like therapy as I told my own story through fiction.


7.- Nikki, do you think there is an evolution or involution of the current literature to the one we know from authors of 50, 20 years ago?

As technology develops, things have a tendency to change and evolve. In some ways, I feel like literature has devolved slightly because it’s so much easier to publish a book these days, which means that the layers of quality control are lacking. Yet by the same token, I also feel like that’s a positive thing as it means that we’re getting a much larger variety of literature produced these days and less censorship with vanity press and private publishing companies.


8.- How do you see the future of literature, of the literary world in a few decades?

I suspect paper books may become extinct in a few decades. We’ve already seen a huge rise in e-books, kindle and audiobooks and I don’t think that will go backwards any time soon! Personally, I much prefer reading an old-fashioned paperback, but as the younger generations come through, I think that might get slowly phased out.


9.- Do you think that current literature, current writers are contributing culturally to our society?

I do. I think any creative pursuit adds to our culture no matter what it is. I write for professional publications, but I also write romantic fiction, which is most definitely not going to win any Pulitzers but I do think all of it has a place. We heal, grow and learn through sharing stories regardless of what the story is. Fact or fiction, reading gets people using their imaginations, which I think is so important in our screen-obsessed society.


Sam De Souza Photography // Hair and make-up: Amanda Galloway


10. Beauty Queen, Ms Fremantle Galaxy ‘24. When do you decide to take your first steps as a model and beauty pageants?

Honestly, I signed up for the Australia Galaxy pageant at the end of last year as a spur-of-the-moment decision! I never expected to do anything like this! I was always the chubby weird-looking kid and was bullied quite badly in school because of that. I’m still stunned that I managed to get this far, but as I progress in my journey I ease more and more into the idea of myself as a beauty queen!!


11.- What was your feeling the first time you modeled in front of a video camera? What did you feel the first time at a beauty pageant?

Oh, I’m still super awkward in front of a camera! I’ve always been used to being the one behind them, not in front! But I’m getting much more comfortable now. And learning how to be seen in public and be the focus of everyone’s attention. When you’re wearing and  modeling couture dresses it’s very hard to shrink into the background but that was my immediate instinct the first time I stepped out in front of a crowd!


12.- What important lessons have you learned from the world of fashion and beauty pageants?

Never judge a book by it’s cover. You have no idea what someone is like just from how they look.


13.- What feeling do you have achieving your dreams, your passions and being a recognized influencer woman today?

A bit like I’m in a dream if I’m honest! I’ve achieved so many of my life goals, and a bunch of goals that I hadn’t planned on, which feels amazing beyond words, but also quite surreal.


14.– What do you think is the distinctive, unique stamp of Nikki in each activity carried out?

Authenticity. Being ADHD and Autistic, I don’t have the ability to pretend to be anything other than myself, which has been both a curse and a blessing! But now I’m in my forties, I’m embracing that side of myself and leaning into being genuine, raw and real in a sea of fakeness on the internet and in the world in general.


15.- Are you aware of being an influential woman for thousands of girls?

I see the numbers rising on my insta pages, but part of me still thinks that no one is really watching or paying attention to what I do! I still find it strange when people (women mostly) approach me and tell me they follow me on one of my pages or that I’ve had an impact on them in some way. It’s so humbling to think that me living my life can be inspiring to other people. There are times when my brain is in the background saying: ‘it’s just a prank!’


16.- What do you think about the power of social media today?

I have quite a love/hate relationship with social media. I think it’s amazing for connecting people, building a business, reaching a wider audience etc, however I do worry for the kids who are growing up with it. When I was a child, school was awful because I was relentlessly bullied, but I was able to go home to a safe space and escape it. If I’d been going through that right now, the bullying would have continued outside of school and honestly, I’m not sure that I would still be around. I considered removing myself from this world too many times to count, and I don’t think logic would have won if I’d been dealing with cyber bullying too.

This is why I’m so passionate about our chosen charity, batyr, who support youth and young adults with mental health challenges.


17.- How do you like to interact with your followers on social media? Whats your favorite social media?

I’m an insta girl. I like the visual aspect and I find it much less clunky than facebook. Being old, I haven’t yet ventured into the realms of snapchat and whatever else there is now!


18.- What would you advise young people who have talent but do not dare to take the next step? What would you advise parents who do not support their children’s talents?

Oh wow. Amazing question! Never let fear hold you back. Usually that’s someone else’s voice in your head telling you all the reasons you shouldn’t go for it. Trust your inner voice, trust your gut, follow your passions and talents. If you try and fail, you haven’t lost anything, but at least you gave yourself a chance to succeed. If you never try, you have no chance at succeeding.

Parents… support and encourage your kids no matter what. They don’t need to know how or why they might fail, they just need to know that you’ll be there for them no matter what the outcome is.


19.- Nikki,  How did you overcome obstacles?

With a lot of resilience!! I’ve had some pretty rocky times, and big challenges in my life. Sometimes you might feel broken or done, and that’s okay. When I hit an obstacle or challenge, I give myself time to grieve, process or wallow, but then it’s time to get back up and find solutions, or new paths. Sometimes obstacles are steering you in a better direction, so I always stay open to new possibilities.


20.- Have you thought about being an actress? Do you like the entertainment industry?

I actually wanted to be an actress when I was a kid. I did drama from the age of 8 and absolutely loved it. I was in many plays and productions, but later in highschool I auditioned for the role of Elizabeth Proctor in the crucible. I had the audience in tears and the director told me that it was one of the best auditions she’d seen, but she couldn’t cast me in the role because I was too big. For a self-conscious sixteen year old, that was the kiss of death. I never auditioned for another role after that. Now that I feel much better within myself, I might look at going back to it one day!


21.- Worldwide, women have acquired a greater role even though there are societies where they are still abused. What is your opinion of the role of women in the future in these societies?

That is a question I don’t think anyone has an answer to. It hurts my heart and my soul when I think about the life some women are subjected to, but I also think that puts a greater responsibility onto those of us born into privilege. We might not be able to change entire cultures, but we can get out into the world and make the most of the advantages that we’ve been given.


22.- Nikki, what is your motivation and what do you feel grateful for every day?

My main motivation would be my son. Every time I set a new goal and strive for it, I do it to show him what we can achieve when we put our minds to something. Also to build us a life that we both love. I’m grateful for so much that I don’t even know where to start. I’m grateful for all of the amazing things I’m blessed with, and also the difficult experiences I’ve had because they’ve shaped me into the person I am today.


23.- Nikki, Do you like to travel? What countries do you know? What other countries would you like to know and which places do you recommend to visit from your country?

I love travelling. I’ve spent about as much of my adult life in Europe as Australia. I love experiencing new cultures, seeing different scenery and learning how other people live. I think travelling is essential to creating a balanced life and becoming a more well-rounded and open-minded, compassionate person. There is such a vast array of different landscapes and cultures in Australia that it would depend on what sort of holiday or experience someone was looking for. Our beaches for sure are worth a visit, and obviously I’d say Perth and Fremantle are worth the trip!


24.- You and me (Jaime William) are going to play ping pong, I will tell you one word and you will answer with another word that comes to your mind.


– Marriage – forever

– Childrens – love

– Love – romance

– Travel – adventure

– Abortion – contraversial

– Dance – freedom

– Sing – joy

– Europe – culture

– America – fast food

– Sport – basketball

– Money – essential

– Parents – Mum

– Dreams – fulfilment

– Passion – happiness

– Madness Percentage – no idea!

– Character – Ashley (the main character in my books)



25.- Nikki, I was very curious to know that you are a psychic and a qualified energy healer. In what ways do you develop them, do you lay on hands, how do you discover this gift?

I’ve spent my whole life developing my skills, but I’ve never talked about it publicly until last year. I hear and see spirits and energies and pass on messages so, as you could probably imagine, that added to my weirdness as a child, which meant I learnt to keep it to myself.


26.- Nikki, your last words or final tips. Thank you so much.

Don’t waste time worrying about what other people think of you. Lean in to your ‘weirdness’ or quirks and be proud of being different because the world doesn’t need more average, we need more brilliance! Shine your full light and don’t hold back. The world needs to see you.





Nikki Weaver

Interview conducted by Jaime William Mostacero Baca with – Nikki Weaver – Australia

English language

Nikki Weaver Contact: Instagram – Email

Interview authorized in writing by Instagram- Email: Nikki Weaver – Perumira – Jaime William

All Rights Reserved in the name of Nikki Weaver – Perumira – Jaime William


Jaime William - Perumira
Jaime William
CEO & Founder at Perumira | Website | + posts

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