They call him “The Knight of Beauty Queens.” It took twelve years, thousands of interviews, and one woman who never stopped believing in the mission for that name to mean something.
Jaime Mybs — Jaime William Mostacero Baca — is the Founder, CEO, and owner of Perumira Magazine. That title is accurate, but it’s also the smallest part of the story. Titles describe a position. They don’t describe what it actually took to build, from a single country and a single language, an editorial operation that today reaches readers across more than 110 countries, publishes in ten-plus active languages, and stands behind two major fronts carrying the brand into its next chapter: the Perumira Global Passport and the Perumira Academy.
Twelve years of persistence, not twelve years of luck
Perumira Magazine was founded on March 29, 2014. What began as one man’s commitment to interviewing models and beauty queens with the seriousness the industry rarely gave them has grown, year after year, into what readers, pageant organizations, and titleholders across the world now recognize as one of the most trusted names in beauty pageant journalism.
That growth did not happen by accident, and it did not happen quickly. It happened because Jaime Mybs kept showing up — to interviews conducted with genuine curiosity rather than a script, to pageants across Latin America, Europe, and beyond, to relationships with organizations built one conversation at a time, year after year, long before “global reach” was anything more than a goal written down somewhere private. Persistence, in Jaime’s case, wasn’t a personality trait mentioned in passing. It was the entire method.
The nickname “The Knight of Beauty Queens” didn’t come from a press release. It came from the pattern the industry itself noticed over more than a decade: a man who defends the dignity of every candidate he interviews, who insists on real conversations over recycled captions, and who has spent his career making sure that beauty queens are covered as people with stories worth telling — not simply as faces to be photographed.
From one magazine to two fronts: Global Passport and Perumira Academy
The Perumira of today is no longer only a magazine. Under Jaime’s direction, the brand has expanded into two major fronts, each addressing a different need he identified across years of direct conversations with the models and queens Perumira covers.
The Perumira Global Passport answers a question Jaime heard again and again in interviews: how does a titleholder or model build real, verified visibility that agencies, judges, and brands can actually find? The Passport gives candidates a verified profile, editorial presence, and a professional media kit — turning the credibility Perumira has built over twelve years into a tool every candidate can use for herself.
Perumira Academy answers the question that came right after: visibility is not the same as strategy. As pageants shifted toward virtual and hybrid formats, Jaime saw candidates with real talent losing ground simply because no one had ever taught them content creation, digital marketing, community management, or how to protect their privacy in a public career. The Academy exists to close that gap — training built specifically for the world of professional modeling and beauty pageants, nothing else.
Two fronts, one mission that hasn’t changed since 2014: give the women Perumira covers the tools, the visibility, and the respect the industry doesn’t always offer them on its own.
“La Musa y Alma en cada Reina” — Liz Tocci, his great pillar
Ask Jaime Mybs about Perumira’s growth, and he will not describe it as a solo achievement. At the center of that growth stands Liz Tocci, whom he describes as *”La Musa y Alma en cada Reina”* — the Muse and Soul in Every Queen — and to whom he expresses deep gratitude for standing beside him throughout this project.
It’s a description that goes beyond a job title, and that’s deliberate. Liz Tocci’s role in Perumira’s story is not that of a distant executive. It’s the presence Jaime credits with keeping the human center of the brand intact even as it grew across borders and languages — the reminder, in every interview and every partnership, that behind every crown is a woman whose story deserves to be told with care.
Jaime’s gratitude toward her is not incidental to this story. It is, in his own words and in the spirit of everything Perumira has built, central to it.
A letter from Liz Tocci to Jaime Mybs and Perumira Magazine
Before she became part of building Perumira’s future, Liz Tocci lived its mission from the other side — as one of the earliest Princesses crowned under the Perumira name. Years later, now Miss Global Talent International, she wrote the following letter, reflecting on that journey and on the man who guided it.
“There are memories time does not erase, because they remain alive in the heart. Being one of the first Princesses of Perumira Magazine represents, for me, one of those unforgettable moments that marked a before and after in my life. It was the beginning of a path full of learning, challenges, and enormous satisfaction that allowed me to grow not only as a queen, but also as an artist and as a woman.
As an Argentine, it was an immense honor to represent my country and watch my talent cross borders. Thanks to my Italian roots, I had the wonderful opportunity to reach the international stage of the European competition — an experience I will always carry with me. In the middle of a pandemic that changed the entire world, I had the privilege of singing in my mother tongue. It was a deeply emotional moment, because through music I was able to unite two lands that are part of my identity, and to convey hope when it was needed most.
Today I look back with a heart full of gratitude. Every step of this journey has been possible thanks to the love of so many people who believed in me: my family, my friends, and everyone who encouraged me never to give up on my dreams. They were the strength I needed to keep going, even in the hardest moments.
I want to express a very special thank you to my mentor, coach, and director, Jaime William Mostacero Baca (Jaime Mybs). Since my very first steps in the world of pageants, he has been a constant guide — someone who believed in my potential and walked beside me with generosity and commitment. Over the years, we have built a relationship grounded in values I consider fundamental: mutual respect, loyalty, trust, and above all, an unconditional friendship I treasure deeply.
Being Miss Global Talent International is an immense blessing and, at the same time, a recognition that honors work carried out with dedication within a discipline that gives its queens a voice, opportunities, and purpose. This title represents far more than a crown: it symbolizes a commitment to inspire, to serve, and to show that talent, when it comes from the heart, can transform lives.
Finally, I thank God for every blessing I have received. He has guided my steps, strengthened my faith, and allowed me to live experiences I never imagined. With humility, joy, and hope, I continue this path, convinced that dreams are reached when we walk with love, perseverance, and gratitude.”
Her admiration for the man behind the mission
Liz Tocci’s regard for Jaime Mybs extends well beyond gratitude for a title or an opportunity. She speaks of him as her great inspiration — a man she considers talented, decisive, active, loyal, and loving, qualities she has watched shape not only how he leads Perumira, but how he treats every person the brand touches. It is, by her own account, the foundation of a partnership — in life and in building Perumira’s future — grounded in the same values that first brought her into the Perumira family as a young Princess: respect, loyalty, trust, and an unconditional bond that has only deepened with every chapter the two of them have built together.
A legacy still being written
Twelve years after founding Perumira from a single country and a single mission, Jaime Mybs — “The Knight of Beauty Queens” — stands at the head of a brand operating across 110 countries, in ten-plus languages, with two major fronts carrying its next decade forward: the Global Passport and Perumira Academy. Beside him, as she has been since her own crowning as a Perumira Princess, is Liz Tocci — the muse and soul he credits for keeping the heart of the mission exactly where it started: with the women whose stories deserve to be told.
📲 Discover the Perumira Global Passport (https://perumira.org/perumira-global-passport/) — visibility built on twelve years of real relationships.
🎓 Learn more about Perumira Academy, the training ground for the next generation of virtual models and titleholders.
Connect with the Perumira editorial team on WhatsApp @perumira to be part of the next chapter of this story.
About Me
Perumira Magazine is an international fashion and talent publication featuring exclusive interviews with top models, beauty queens, and global creative professionals. With over 11 years of experience, Perumira highlights inspiring stories, achievements, and rising stars in the world of beauty, fashion, and entertainment.
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