Operators such as Bet365, William Hill, Betfair, Betway, Unibet, LeoVegas, PokerStars and 888casino have expanded their brand activations at trade shows, app launches and VIP hospitality events across Europe and Latin America. For many young models, this looks like an easy opportunity: work one weekend as a booth host and get paid well. This is exactly the fear we hear every week from students at the Perumira Academy: castings offered through direct messages, with no agency behind them, no written contract, ten-hour shifts with no breaks, and sometimes no payment at the end of the event.
The events sector tied to betting and gaming brands is demanding precisely because it handles regulated brand imagery. It requires verifiable proof of age, an updated portfolio, full-day availability, solid event protocol, and increasingly, a second language for international trade shows and product launches. Reputable agencies ask for checkable references, a per-event contract that spells out hours, rate, wardrobe, transport and per diem, and in several jurisdictions, additional documentation because gambling-related work is a regulated category.
The solution is not to avoid this market, since it is among the best-paying segments within promotional and BTL modelling, but to enter it the right way. At the Perumira Academy we train our models and beauty-pageant candidates around three pillars: booth and hospitality protocol, understanding contracts and rights for one-off gigs, and verifying the license and reputation of the hiring brand before accepting any casting call. In gaming specifically, only activations from operators licensed in the event’s country should ever be accepted.
If you are considering this kind of work, our advice is simple: never accept a casting without a known intermediary agency, always ask for a written contract, and confirm who the final client is before you commit. Perumira will keep documenting, from the model’s perspective rather than the brand’s, what it is actually like to work in this industry, so every professional decision is made with information rather than pressure. All activities linked to betting are intended exclusively for adult audiences and should always promote responsible gambling.
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Perumira Magazine is an international fashion and talent publication featuring exclusive interviews with top models, beauty queens, and global creative professionals. With over 11 years of experience, Perumira highlights inspiring stories, achievements, and rising stars in the world of beauty, fashion, and entertainment.
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