Few countries turn a beauty crown into a lasting television career quite like Peru. Winning Miss Perú isn’t just the end of a pageant night, it’s often the beginning of a real, well-paid path into national TV, sometimes tied to some of the country’s biggest brands. That’s exactly what Valeria Piazza and Romina Lozano prove. Both former Miss Perú titleholders now front one of the most-watched programs in Peruvian television: the live draw of La Tinka, the country’s most popular and highest-paying lottery. At Perumira Magazine, we’ve followed both careers closely, because their stories show how the right interview, at the right international outlet, can push a model or beauty queen’s career far beyond the sash.
From the crown to the camera: Valeria Piazza and Romina Lozano
Valeria Piazza was crowned Miss Perú in 2016 and represented the country at Miss Universe that same year, finishing in the Top 13. After her reign, she built a steady career as a TV host at América Televisión, first on “América Espectáculos” and later on shows like “América Hoy.” Two years later, in 2018, Romina Lozano became the new Miss Perú and represented the country at Miss Universe 2018. Interestingly, it was Valeria Piazza herself who crowned Romina as Miss Callao back in 2017, a year before Romina won the national title, a small detail that shows just how tightly connected Peru’s pageant world really is, generation after generation. Years later, the two ended up hosting the exact same TV segment: La Tinka’s live draw. Valeria took over hosting duties in 2023, and Romina became the show’s official presenter starting in February 2025, continuing a tradition that blends beauty, broadcasting skill, and a business that moves millions of soles every single week.
This pattern isn’t unique to Valeria and Romina. In recent years, several former Miss Perú titleholders have found their real professional footing in entertainment TV, news anchoring, or advertising often long after handing over the crown. The reason is simple: a national pageant exposes the winner to millions of viewers for weeks, generating a level of personal brand recognition that no agency could buy through paid advertising alone. That notoriety, however, fades fast if it isn’t managed with consistent appearances, interviews, and coverage in specialized media. That’s why the queens who manage to stay relevant years after their reign like Valeria Piazza and Romina Lozano tend to share the same pattern: they understood early on that the crown was just the starting point of a much longer visibility strategy, built interview by interview, appearance by appearance.
What La Tinka actually is, and why hosting it matters
For readers outside Peru, it helps to understand what La Tinka represents. Launched in 1994, it’s Peru’s most popular lottery, broadcast live twice a week on América Televisión, with jackpots that have topped 20 million soles (roughly $5 million) in some draws. Behind the Tinka brand sits Intralot de Perú, part of the Intercorp Group, which also runs a family of equally popular sister games: Kábala, a more affordable number draw held three times a week with jackpots regularly exceeding one million soles; Gana Diario, built for players who want a lower-stakes draw every single day; and Ganagol, the sports-betting game tied to Peruvian football. Being the face of this entire brand family isn’t a minor gig it means appearing on national TV two or more times a week, in front of millions of Peruvians tuning in with the hope of changing their lives overnight. For a former Miss Perú, hosting La Tinka means steady media presence, a stable role in the entertainment industry, and most importantly continued relevance in a business where most pageant titles fade from public memory within a year.
Why international interviews are the real career-maker
What many titleholders discover after the pageant ends is that the real work is just starting: staying visible. A well-placed interview, a feature in a specialized outlet, or an international mention can be exactly what separates a beauty queen who fades into local memory from one who ends up fronting a millionaire brand like La Tinka. This is where magazines dedicated exclusively to modeling and pageantry play a critical role. With over 12 years online, Perumira Magazine has become a global reference point, interviewing beauty queens, models, and entertainment personalities from more than 110 countries giving these women an international showcase that even major national networks often can’t provide. Valeria Piazza and Romina Lozano’s stories are proof that beauty, paired with consistent media visibility, can turn into a lasting on-camera career and contracts with brands worth millions. It’s no coincidence that so many Peruvian queens and models actively seek coverage in specialized international outlets, they know that kind of exposure is often the step right before landing a hosting role on a high-profile program, sometimes reaching audiences in dozens of countries at once.
The paths of these two Peruvian queens confirm a pattern that keeps repeating across the entertainment industry: the pageant itself is only the starting line. What comes after interviews, media appearances, hosting contracts is what actually builds a lasting career. If you’re a model, a beauty queen, or just starting out in entertainment, international visibility can be the difference between being forgotten and being remembered. For anyone hoping to follow a similar path, it’s worth remembering that this kind of visibility rarely happens by accident it’s built gradually, interview by interview, appearance by appearance, until audiences and brands alike start recognizing that face as someone trustworthy enough to represent a major project. At Perumira Magazine, we keep following stories like Valeria Piazza’s and Romina Lozano’s, offering a global stage so more stories like theirs can be told and seen around the world.
About Me
Perumira Magazine is an international fashion and talent publication featuring exclusive interviews with top models, beauty queens, and global creative professionals. With over 11 years of experience, Perumira highlights inspiring stories, achievements, and rising stars in the world of beauty, fashion, and entertainment.
Explore our exclusive print editions available on Amazon and discover why Perumira is recognized as a global platform for talent, elegance, and influence.
