I am thrilled to introduce María Soto Castro, a powerhouse in the intersection of technology and marketing, whose expertise and passion have made her a trailblazer in the industry. With a background in computer engineering and a master’s degree in digital marketing, Maria seamlessly bridges the gap between technical innovation and creative strategy.
Currently serving as the Innovation Team Lead & Global Marketing Manager at Bravent, Maria is at the forefront of driving digital transformation and shaping the future of marketing. Her dedication and leadership have earned her the prestigious title of AI Microsoft MVP, recognizing her outstanding contributions to the field of artificial intelligence.
In addition to her professional roles, Maria is a driving force behind various community initiatives, serving as the organizer of the GlobalAI Bootcamp and actively participating in projects like W4TT. Her passion for technology and community building extends to her role as a GlobalAI Bootcamp Organizer, where she empowers others to explore the endless possibilities of AI.
Maria’s insatiable curiosity and love for innovation are further reflected in her role as a GPT enthusiast and her commitment to sharing knowledge through her blog, Marketing in Tech. Through her insightful articles and thought-provoking discussions, Maria continues to inspire and educate others in the ever-evolving landscape of technology and marketing.
Join us as we delve into Maria’s journey, exploring her career milestones, passion projects, and insights into the exciting world of technology and marketing. Get ready to be inspired by Maria’s vision, expertise, and unwavering dedication to driving meaningful change in the digital age.
X – Twitter
María Soto Castro @mariasotocast
1.- María, as a Microsoft Artificial Intelligence MVP and Innovation Team Lead, could you share some insights into the most exciting AI projects you’ve been involved in recently?
In my company we are making incredible developments to our customers thanks to artificial intelligence, in particular a solution that we are demanding a lot is related to AI Document Mining, the way we have now to ask questions and perform semantic searches on our documents, whatever type it is: email, pdf, Word, ppt, Excel etc. is a matter of seconds you have the answers and a reference of where you have obtained the document. For me it is one of the coolest projects and also, it is a very useful development for anyone.
2.- How do you see the role of AI evolving in marketing, particularly in terms of customer engagement and personalized experiences?
For example, thanks to developments with generative AI we can offer intelligent assistants that can remember conversations of specific users or customers, contrast with their behavior or purchase history and offer personalized recommendations at the most appropriate time to offer them a better user experience and therefore increase customer satisfaction and the likelihood of purchase.
Regarding the generation of personalized content in different languages depending on the customer, generation of promotional videos entirely generated with AI: from ideation, script or storytelling and images.
3.- As someone deeply involved in the Global AI Bootcamp, what opportunities do you think such initiatives offer for fostering AI talent and innovation?
The Global AI Bootcamp, like any community event, is an event where knowledge sharing is more important than any business benefit, where the latest technologies, use cases and real applications are presented.
It is a forum to train attendees who want to get into AI, or recycle those technical professionals who want to get into AI and innovation.
4.- Could you share some examples of how AI is being used to enhance productivity and efficiency within organizations, based on your experiences?
On the one hand we have tools such as Microsoft Copilot, which thanks to its functionalities can increase employee productivity: obtain transcripts and summaries of meetings without having to document them manually, get summaries of email chains, create content or presentations based on a text with a specific corporate image, etc..
Thanks to intelligent chatbots for semantic searches on documents, we can speed up oboarding processes in companies, or facilitate and optimize day-to-day processes of employees.
Or customized developments with artificial Vision than can automate manual tasks or detect process failures before it is too late, and therefore save time and costs by optimizing processes.
In short, there are countless examples and use cases that help companies to be more efficient.
5.- What advice would you give to women looking to pursue careers in AI, particularly in leadership roles such as yours?
Technology and in particular AI, is fascinating, demanding because you have to keep up with everything at a frantic pace but very rewarding, it does not give time to stagnate.
That the most important thing above knowledge and skills is attitude, you have to have desire, be up to date, strive and trust yourself, the road will not always be easy and there will be people who bet on you and others who do not, but based on hard work and perseverance goals and objectives are achieved.
6.- María, can you discuss the importance of diversity and inclusion in AI development and how it impacts the technology’s outcomes?
Diversity and inclusion is essential to obtain diverse developments, if the data on which the model is trained has biases and nothing is detected or done to correct them, we will be creating an AI with biases, so it is essential to have diverse teams that are able to detect them and include examples and points of view that cover all groups or cases, at least most of them.
7.- What would you advise young people who have talent but do not dare to take the next step? What would you advise parents who do not support their children’s talents?
Well, I would tell young people that effort has its reward and is the key to success, it is very important to have a clear goal, the objectives and set actions to achieve them, and working and striving are achieved.
Interview with María Soto Castro by Jaime William Mostacero Baca
About Me
Jaime Mybs
🔷 Comunicador y Marketing Digital
🔷 Piloto Profesional DGAC
🔷 2o Lugar Honorario 2013 : Presidencia del Consejo de Ministros - Presidente de la República - Concurso "Tramite de Mas" Experto en Proyectos.
🔷 Premio "Cesar Vallejo" 2024 - UHE Unión Hispanomundial de Escritores - Excelencia Empresarial de Perumira Global Talent
🔷 Premio "Paloma de Oro" 2024 - Director Internacional Perumira
🔷 CEO de Perumira Global Talent Magazine: Entrevistas a señoritas, reinas de belleza y modelos destacadas de todo el mundo. Entrevistas a talentos y profesionales de todo el mundo
🔷 TOP Entrevistas a Finalistas de:
- Miss Universe Canada 2020
- Miss World Costa Rica 2020
- Miss World Canada 2022
- Miss World Uruguay 2022
- Miss Sudamerica Lima Sur 2023 Peru
- Miss Continental Spain 2023
- Miss Galicia Intercontinental 2023
- Miss Intercontinental Spain 2023
- Miss Universe Denmark 2023
- Miss Globe Spain 2023
- Mrs Galaxy Australia 2024
- Miss Planet International 2024
- Reina Nacional de la Revolucion Argentina 2024 7ma Edicion
- Reina Nacional de la Revolucion Argentina 2024 8va Edicion
- Miss Beauty of Utrecht 2025 Netherlands
- Miss Beauty of Overijssel 2025 Netherlands
- Miss Beauty of Friesland 2025 Netherlands
- Miss Beauty of Gelderland 2025 Netherlands
- Miss Beauty of Flevoland 2025 Netherlands
- Miss Beauty of Groningen 2025 Netherlands
- Miss Beauty of Limburg 2025 Netherlands
- Miss Beauty of Noord-Brabant 2025 Netherlands
- Miss Beauty of Zeeland 2025 Netherlands
- Miss Teen of Noord-Holland 2025 Netherlands
- Miss Teen of Groningen 2025 Netherlands
- Miss Teen Limburg 2025 Netherlands
- Miss Teen of Flevoland 2025 Netherlands
- Miss Teen of Friesland 2025 Netherlands
- Miss Teen Gelderland 2025 Netherlands
- Miss Teen of Noord-Brabant 2025 Netherlands
- Miss Teen of Utrecht 2025 Netherlands
- Miss South Holland Teen 2025 Netherlands
- Miss Universe Gelderland 2025 Netherlands
- Miss Universe Limburg 2025 Netherlands
- Miss Universe North Holland 2025 Countries Netherlands
- Miss Universe Utrecht 2025
- Miss Universe Zealand 2025
- Miss Aura Netherlands 2025
- Australia Galaxy Pageants 2025
- Miss Grand Cádiz 2025 Spain
- Miss Grand Córdoba 2025 Spain
- Miss Teen Valencia 2026 Spain
- Miss Peace International 2026
- Miss Noord-Holland Teen 2026 Netherlands
- Miss Noord-Brabant Teen 2026 Netherlands
- Miss Limburg Teen 2026 Netherlands
- Miss Groningen Teen 2026 Netherlands
- Miss Gelderland Teen 2026 Netherlands
- Miss Friesland Teen 2026 Netherlands
- Miss Drenthe Teen 2026 Netherlands
- Miss Noord-Holland 2026 Netherlands
- Miss Noord-Brabant 2026 Netherlands
- Miss Limburg 2026 Netherlands
- Miss Groningen 2026 Netherlands
- Miss Friesland 2026 Netherlands
- Miss Flevoland 2026 Netherlands
- Miss Aura Netherlands 2026
- Miss & Mrs Unity Netherlands 2026
- Miss Progress Netherlands 2026
🔷 Escritor - Autor de Amazon de:
✅ Poesía (Un Trozito de Poesia)
✅ Historia (Zaña Colonial)
✅ Educación (Des-Enredando la Educación)
🔷 Especialista en SEO
🔷 Columnista de Multimedios Puntocero. Yo Radio Argentina
🔷 Community Manager y creador de contenidos desde 2011.
Perumira Magazine is an international fashion and talent publication featuring exclusive interviews with top models, beauty queens, and global creative professionals. With over 11 years of experience, Perumira highlights inspiring stories, achievements, and rising stars in the world of beauty, fashion, and entertainment.
Explore our exclusive print editions available on Amazon and discover why Perumira is recognized as a global platform for talent, elegance, and influence.